16. Drawing Conclusions

Since the Bonferroni method is too conservative when we expect correlation among metrics, we can better approach this problem with more sophisticated methods, such as the closed testing procedure , Boole-Bonferroni bound , and the Holm-Bonferroni method . These are less conservative and take this correlation into account.

If you do choose to use a less conservative method, just make sure the assumptions of that method are truly met in your situation, and that you're not just trying to cheat on a p-value . Choosing a poorly suited test just to get significant results will only lead to misguided decisions that harm your company's performance in the long run.